Gamification: A Simple Introduction & a Bit More by Andrzej Marczewski

Author:Andrzej Marczewski [Marczewski, Andrzej]
Language: eng
Format: mobi
Published: 2013-11-18T14:00:00+00:00

Chapter 5: Gamification in the real world

Examples and Case Studies

What follows are a few examples of gamification in use in the real world. There are many, many more – just search Google for gamification case studies! However, these should give you an idea how some of the largest companies in the world are making use of gamification.

SAP RoadWarrior

SAP seem to be using gamification more and more. There are examples of them gamifying their accounts payable, sustainability and also their sales people. This is the example I wish to use, as I think it is a great sign of how you can make learning and on boarding much more interactive and even enjoyable! They have created a computer game called Roadwarrior (31) that takes sales people though a series of simulated sales meetings. Using videos and multiple choice questions, Roadwarrior takes new sales reps through various situations that they may encounter in real life. As they correctly complete a section, new ones are opened up to them. Points and badges also help to increase the engagement during the game. What’s more, scores a are shared with their peers, feeding into the spirit of competitions and also encouraging them to socialize with others in the same boat as them.

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